The Advertising Handbook

The Advertising Handbook
Author :
Publisher : Routledge
Total Pages : 260
Release :
ISBN-10 : 9781134718924
ISBN-13 : 1134718926
Rating : 4/5 (926 Downloads)

Book Synopsis The Advertising Handbook by : Helen Powell

Download or read book The Advertising Handbook written by Helen Powell and published by Routledge. This book was released on 2013-09-13 with total page 260 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book unravels the how & why of advertising and places the industry in its social, historical & political context. Focusing on key debates, it explores the competitive practices & discourses which govern the industry & those who work in it.


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