The Advertising Handbook
Author | : Helen Powell |
Publisher | : Routledge |
Total Pages | : 260 |
Release | : 2013-09-13 |
ISBN-10 | : 9781134718924 |
ISBN-13 | : 1134718926 |
Rating | : 4/5 (926 Downloads) |
Book Synopsis The Advertising Handbook by : Helen Powell
Download or read book The Advertising Handbook written by Helen Powell and published by Routledge. This book was released on 2013-09-13 with total page 260 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book unravels the how & why of advertising and places the industry in its social, historical & political context. Focusing on key debates, it explores the competitive practices & discourses which govern the industry & those who work in it.