An essential introduction to the field for all students in advertising, communications, marketing, and allied fields, and an invaluable reference for profession

The classic guide to creative ideas, strategies, and campaigns in advertising, now in a revised and updated third edition In creative advertising, no amount of

The classic guide to creative ideas, strategies, and campaigns in advertising, now in a revised and updated third edition In creative advertising, no amount of

Advertising Strategy provides students with the experience of an actively teaching professor at one of the top advertising programs in the country and a working

Considering perspectives on creative advertising through a unique media and communications lens, this book encompasses both the theory and practical tools neede