"Indispensable insights into creating and maintaining a good corporate reputation. The writing is straightforward and refreshingly free of jargon, and the compa

A veteran Wall Street Journal editor and authority on branding, marketing and reputation provides the 18 crucial rules for companies to follow in developing and

What creates corporate reputations and how should organizations respond? Corporate reputation is a growing research field in disciplines as diverse as communica

This text gives academics, practitioners and students a solid review of the status of academic literature in public relations, stressing the role that public re