This comprehensive book responds to the growing demand to study entrepreneurship as a key driver of innovation and competitive advantage. Challenging the existi

Recognizing the unique needs of the technology startup, Duening focuses on intellectual property development, funding, and marketing/selling more than other tex

The focus of this book is on technology ventures — how they start, operate, and sometimes exit profitably. In short, it covers all the elements required to la

This second edition of the critically acclaimed core textbook provides students from technology and science based backgrounds with the theoretical knowledge and

It has become a widely-recognized fact that entrepreneurs and information technology have become the backbone of the world economy. The increasing penetration o