Download or read book Taking to the Air written by Jim Naughton and published by Grand Central Pub. This book was released on 1992 with total page 264 pages. Available in PDF, EPUB and Kindle. Book excerpt: The inside story of Michael "Air" Jordan's career tells how the man became an icon after intense marketing strategies played on the hoopster's skill and congeniality to sell everything from breakfast cereal to automobiles. 35,000 first printing.