Download or read book Summary: Momentum written by BusinessNews Publishing, and published by Primento. This book was released on 2014-11-12 with total page 39 pages. Available in PDF, EPUB and Kindle. Book excerpt: The must-read summary of Ron Ricci and John Volkmann's book: "Momentum: How Companies Become Unstoppable Market Forces". This complete summary of the ideas from Ron Ricci and John Volkmann's book "Momentum" shows that, in the marketplace of digital products, consumers make buying decisions based on the viability of the company offering the products or services. They don’t want to buy products that cannot be upgraded in the future, or services that won’t be able to be extended as new technologies become available. In their book, the authors explain that the central challenge for businesses today is to build and sustain momentum. This summary demonstrates the six key forces that you can implement in order to generate momentum in your company. Added-value of this summary: • Save time • Understand key concepts • Expand your business knowledge To learn more, read "Momentum" and discover the key to becoming the top consumer choice in today's digital product marketplace.