Download or read book Sufficiency in Business written by Maike Gossen and published by transcript Verlag. This book was released on 2024-05-31 with total page 349 pages. Available in PDF, EPUB and Kindle. Book excerpt: Businesses want to be sustainable but how can they promote sufficiency? Sufficiency-oriented business models focus on creating sustainable value, promoting reduced resource consumption and adjusting production volumes to planetary boundaries. The contributors to this volume present real-life examples of sufficiency-oriented companies across diverse industries. These experts share their insights on sufficiency strategies in business, barriers and opportunities discovered, and the impact on customer behavioural change. They address the far-reaching changes in business, society, and policy required for this paradigm shift and suggest future research directions.