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With the modernization of services offered through the internet, many traditional face-to-face services have adopted new e-service phenomena. Especially prevale
Research Anthology on E-Commerce Adoption, Models, and Applications for Modern Business
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In the next few years, it is expected that most businesses will have transitioned to the use of electronic commerce technologies, namely e-commerce. This accele
Improving Marketing Strategies for Private Label Products
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With changing economic and social environmental conditions and diversified consumer attitudes, national and international competition has increased among retail
Green Marketing as a Positive Driver Toward Business Sustainability
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As corporations increasingly recognize the benefits of green marketing, the number of projects with important local environmental, economic, and quality-of-life
Handbook of Research on Narrative Advertising
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Narration can be conceptualized as conveying two or more events (or an event with a situation) that are logically interrelated and take place over time and have