Strategies for Tourism Industry

Strategies for Tourism Industry
Author :
Publisher : BoD – Books on Demand
Total Pages : 408
Release :
ISBN-10 : 9789535105664
ISBN-13 : 9535105663
Rating : 4/5 (663 Downloads)

Book Synopsis Strategies for Tourism Industry by : Murat Kasimoglu

Download or read book Strategies for Tourism Industry written by Murat Kasimoglu and published by BoD – Books on Demand. This book was released on 2012-04-20 with total page 408 pages. Available in PDF, EPUB and Kindle. Book excerpt: Today, it is considered good business practice for tourism industries to support their micro and macro environment by means of strategic perspectives. This is necessary because we cannot contemplate companies existing without their environment. If companies do not involve themselves in such undertakings, they are in danger of isolating themselves from the shareholder. That, in turn, creates a problem for mobilizing new ideas and receiving feedback from their environment. In this respect, the contributions of academics from international level together with the private sector and business managers are eagerly awaited on topics and sub-topics within Strategies for Tourism Industry - Micro and Macro Perspectives.


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