Download or read book Strategies for Generating E-business Returns on Investment written by Namchul Shin and published by IGI Global. This book was released on 2005-01-01 with total page 372 pages. Available in PDF, EPUB and Kindle. Book excerpt: E-business applications such as supply chain management & customer relations management improve transaction efficiency & scope, & function as effective marketing tools, but it is hard to capture such benfits as economic value or profits. This volume examines how the difficulty might be overcome.