Strategic Media Decisions

Strategic Media Decisions
Author :
Publisher : Routledge
Total Pages : 0
Release :
ISBN-10 : 1887229337
ISBN-13 : 9781887229333
Rating : 4/5 (333 Downloads)

Book Synopsis Strategic Media Decisions by : Marian Azzaro

Download or read book Strategic Media Decisions written by Marian Azzaro and published by Routledge. This book was released on 2008 with total page 0 pages. Available in PDF, EPUB and Kindle. Book excerpt: Welcome to the world of media - the $300 billion business end of the ad business. Learn how it works from some of media's top professors and professionals. This is a book in touch with today - packed with genuine substance and contemporary best practices in a clear, easy-to-read format.


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