Strategic Marketing Management in Asia
Author | : Syed Saad Andaleeb |
Publisher | : Emerald Group Publishing |
Total Pages | : 589 |
Release | : 2016-12-22 |
ISBN-10 | : 9781786357458 |
ISBN-13 | : 1786357453 |
Rating | : 4/5 (453 Downloads) |
Book Synopsis Strategic Marketing Management in Asia by : Syed Saad Andaleeb
Download or read book Strategic Marketing Management in Asia written by Syed Saad Andaleeb and published by Emerald Group Publishing. This book was released on 2016-12-22 with total page 589 pages. Available in PDF, EPUB and Kindle. Book excerpt: With a view to continue the current growth momentum, excel in all phases of business, and create future leadership in Asia and across the globe, there is a felt need to develop a deep understanding of the Asian business environment, and how to create effective marketing strategies that will help growing their businesses.