Strategic Management for Tourism Communities

Strategic Management for Tourism Communities
Author :
Publisher : Channel View Publications
Total Pages : 460
Release :
ISBN-10 : 1873150830
ISBN-13 : 9781873150832
Rating : 4/5 (832 Downloads)

Book Synopsis Strategic Management for Tourism Communities by : Peter E. Murphy

Download or read book Strategic Management for Tourism Communities written by Peter E. Murphy and published by Channel View Publications. This book was released on 2004-01-01 with total page 460 pages. Available in PDF, EPUB and Kindle. Book excerpt: Strategic planning within a community framework is essential for tourism to reach its potential. This book combines the four principal functions of business management and stakeholder analysis to develop a model of collaborative decision making. This model offers a template for communities to understand and make the most of their tourism resources.


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