Strategic Customer Management

Strategic Customer Management
Author :
Publisher : Cambridge University Press
Total Pages : 547
Release :
ISBN-10 : 9781107014961
ISBN-13 : 1107014964
Rating : 4/5 (964 Downloads)
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Book Synopsis Strategic Customer Management by : Adrian Payne

Download or read book Strategic Customer Management written by Adrian Payne and published by Cambridge University Press. This book was released on 2013-03-28 with total page 547 pages. Available in PDF, EPUB and Kindle. Book excerpt: The first textbook to integrate relationship marketing and CRM. Case studies from around the world connect theory with global practice.


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