Sport has a close relationship with advertising, both where advertisers sponsor sports, as well as where sport and 'fitness' lends its perceived positive imager

This exciting, accessible introduction to the field of Sports Studies is the most comprehensive guide yet to the relationships between sport, culture and societ

Youth Culture and Sport critically interrogates and challenges contemporary articulations of race, class, gender, and sexual relations circulating throughout po

A provocative, must-read investigation that both appreciates the importance of—and punctures the hype around—big-time contemporary American athletics In an

Reviewers’ comments on the first edition “Marks the coming of age of the academic study of media sport.” Media, Culture & Society “The book is extremely