The extent to which social media can potentially add value within various service contexts is not well understood. While at a general level it would seem that d

Fusing the academic with the applied, this book provides a comprehensive introduction to social media for future communications professionals. While most social

Social media is playing a growing role within public administration, and with it, there is an increasing need to understand the connection between social media

This updated fourth edition presents a wide-scale, interdisciplinary guide to social media communication. Examining platforms like Facebook, Instagram, Snapchat

Examines the social media mechanism and how it is transforming communication in an increasingly networked society Social Media Communication: Trends and Theorie