SOCIAL MARKETING

SOCIAL MARKETING
Author :
Publisher :
Total Pages : 420
Release :
ISBN-10 : UOM:39015050198012
ISBN-13 :
Rating : 4/5 ( Downloads)
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Book Synopsis SOCIAL MARKETING by : Philip Kotler

Download or read book SOCIAL MARKETING written by Philip Kotler and published by . This book was released on 1989-10-30 with total page 420 pages. Available in PDF, EPUB and Kindle. Book excerpt: Outlines hows groups devoted to social change can effectively utilize their resources to maximize results, providing a marketing framework for social campaigning and targeting consumer groups.


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