Download or read book So What? who Cares? why You? written by Wendy Kennedy and published by wendykennedy.com inc.. This book was released on 2006 with total page 154 pages. Available in PDF, EPUB and Kindle. Book excerpt: Provides a toolkit for inventors and technology entrepreneurs to help in assessing the value and validity of a technology idea, and to seek funding and support for that that idea. Demonstrates how the 'So what? Who cares? Why you?' framework can be used for attracting investors, customers and other business backers.