Download or read book Shaping China’s Global Imagination written by J. Wang and published by Springer. This book was released on 2013-12-18 with total page 279 pages. Available in PDF, EPUB and Kindle. Book excerpt: A comprehensive discussion of how countries embrace branding as a crucial element in their pursuit of soft power and why certain nation-branding efforts succeed while others fail through the example of the 2010 World Expo in Shanghai.