Related Books
Language: en
Pages: 274
Pages: 274
Type: BOOK - Published: 2012-06-25 - Publisher: Routledge
Services Marketing Management builds on the success of the previous editions, formally entitled 'The Management and Marketing of Services', to provide an easily
Language: en
Pages: 228
Pages: 228
Type: BOOK - Published: 2003-06-02 - Publisher: SAGE
This text provides an overview of the characteristics and underlying principles of delivering services in today's marketplace, and places these issues in the co
Language: en
Pages: 538
Pages: 538
Type: BOOK - Published: 2000 - Publisher: SAGE
This is a comprehensive, practical and theoretical guide to the latest thinking in the foundations of services. The authors present contributions from the world
Language: en
Pages: 414
Pages: 414
Type: BOOK - Published: 1999 - Publisher:
This text explores both concepts and techniques of marketing for a broad range of service categories and industries. The authors show that different categories
Language: en
Pages: 576
Pages: 576
Type: BOOK - Published: 2006-05-26 - Publisher: Wiley
In order to deliver excellent service quality, it is critical to understand, create and deliver real value to all stakeholders. The second edition of Services M