Service Strategy in Action

Service Strategy in Action
Author :
Publisher :
Total Pages : 324
Release :
ISBN-10 : 069281910X
ISBN-13 : 9780692819104
Rating : 4/5 (104 Downloads)

Book Synopsis Service Strategy in Action by : Christian Kowalkowski

Download or read book Service Strategy in Action written by Christian Kowalkowski and published by . This book was released on 2017-03-29 with total page 324 pages. Available in PDF, EPUB and Kindle. Book excerpt: In today's competitive global markets, simply making a great product is not enough. To achieve profitable growth and stand out among competitors, you must start to strategically compete through service and innovative solutions for business customers. Professors Christian Kowalkowski and Wolfgang Ulaga guide you how to shift your business from a goods-centric to a service-savvy model. The authors' proprietary twelve-step roadmap to profitable service growth will help you break out of a narrow product-centric logic and discover how to � determine if your company is "fit-for-service," � make the most of your existing services, � innovate and create value-added services and customer solutions beyond your products, � embed a true service-centric culture in your organization, � drive change and align your service strategy with corporate goals, � transform your product-centric sales force into a service-savvy sales organization, � design an organizational structure that promotes service growth, and � align your interests with distributors and partners. Kowalkowski and Ulaga's twelve-step roadmap is based on rigorous research and long-standing experience working with businesses. They have worked with hundreds of managers in industrial and professional services companies, conducted research projects, led executive workshops, and published numerous articles in scientific and managerial journals, including Harvard Business Review, among others. Here, they share not only their own insights but the lessons learned from successful case studies and years of extensive research.


Service Strategy in Action Related Books

Service Strategy in Action
Language: en
Pages: 324
Authors: Christian Kowalkowski
Categories: Business enterprises
Type: BOOK - Published: 2017-03-29 - Publisher:

GET EBOOK

In today's competitive global markets, simply making a great product is not enough. To achieve profitable growth and stand out among competitors, you must start
Good Strategy Bad Strategy
Language: en
Pages: 338
Authors: Richard Rumelt
Categories: Business & Economics
Type: BOOK - Published: 2011-07-19 - Publisher: Crown Currency

GET EBOOK

Good Strategy/Bad Strategy clarifies the muddled thinking underlying too many strategies and provides a clear way to create and implement a powerful action-orie
Strategy That Works
Language: en
Pages: 277
Authors: Paul Leinwand
Categories: Business & Economics
Type: BOOK - Published: 2016-01-12 - Publisher: Harvard Business Review Press

GET EBOOK

How to close the gap between strategy and execution Two-thirds of executives say their organizations don’t have the capabilities to support their strategy. In
Strategy-in-Action
Language: en
Pages: 200
Authors: Thomas D. Zweifel
Categories: Business & Economics
Type: BOOK - Published: 2015-11-13 - Publisher: BookBaby

GET EBOOK

The meltdown of stalwart companies from AIG to JAL to Lehman and government crises from Greece to Spain make it abundantly clear: With economic uncertainty and
The Strategy Book ePub eBook
Language: en
Pages: 218
Authors: Max Mckeown
Categories: Business & Economics
Type: BOOK - Published: 2013-07-31 - Publisher: Pearson UK

GET EBOOK

Thinking strategically is what separates managers and leaders. Learn the fundamentals about how to create winning strategy and lead your team to deliver it. Fro