Selling Women's History

Selling Women's History
Author :
Publisher : Rutgers University Press
Total Pages : 277
Release :
ISBN-10 : 9780813576350
ISBN-13 : 0813576350
Rating : 4/5 (350 Downloads)

Book Synopsis Selling Women's History by : Emily Westkaemper

Download or read book Selling Women's History written by Emily Westkaemper and published by Rutgers University Press. This book was released on 2017-01-09 with total page 277 pages. Available in PDF, EPUB and Kindle. Book excerpt: Only in recent decades has the American academic profession taken women’s history seriously. But the very concept of women’s history has a much longer past, one that’s intimately entwined with the development of American advertising and consumer culture. Selling Women’s History reveals how, from the 1900s to the 1970s, popular culture helped teach Americans about the accomplishments of their foremothers, promoting an awareness of women’s wide-ranging capabilities. On one hand, Emily Westkaemper examines how this was a marketing ploy, as Madison Avenue co-opted women’s history to sell everything from Betsy Ross Red lipstick to Virginia Slims cigarettes. But she also shows how pioneering adwomen and female historians used consumer culture to publicize histories that were ignored elsewhere. Their feminist work challenged sexist assumptions about women’s subordinate roles. Assessing a dazzling array of media, including soap operas, advertisements, films, magazines, calendars, and greeting cards, Selling Women’s History offers a new perspective on how early- and mid-twentieth-century women saw themselves. Rather than presuming a drought of female agency between the first and second waves of American feminism, it reveals the subtle messages about women’s empowerment that flooded the marketplace.


Selling Women's History Related Books

Selling Women's History
Language: en
Pages: 277
Authors: Emily Westkaemper
Categories: Art
Type: BOOK - Published: 2017-01-09 - Publisher: Rutgers University Press

GET EBOOK

Only in recent decades has the American academic profession taken women’s history seriously. But the very concept of women’s history has a much longer past,
Selling Women's History
Language: en
Pages: 0
Authors: Emily Westkaemper
Categories: ART
Type: BOOK - Published: 2017 - Publisher:

GET EBOOK

Assessing a dazzling array of media from the 1900s to the 1970s, including advertisements, films, magazines, and greeting cards, Selling Women's History reveals
Selling Women
Language: en
Pages: 281
Authors: Amy Stanley
Categories: History
Type: BOOK - Published: 2012-06-19 - Publisher: Univ of California Press

GET EBOOK

“At last, a study that goes far beyond the urban-centered discourse with which we are already familiar to place the trafficking of women in a solid historical
The Reader's Companion to U.S. Women's History
Language: en
Pages: 724
Authors: Wilma Mankiller
Categories: Fiction
Type: BOOK - Published: 1998 - Publisher: Houghton Mifflin Harcourt

GET EBOOK

Covers issues and events in women's history that were previously unpublished, misplaced, or forgotten, and provides new perspectives on each event.
U.S. History As Women's History
Language: en
Pages: 492
Authors: Linda K. Kerber
Categories: Social Science
Type: BOOK - Published: 2000-11-09 - Publisher: Univ of North Carolina Press

GET EBOOK

This outstanding collection of fifteen original essays represents innovative work by some of the most influential scholars in the field of women's history. Cove