Secrets of Word-of-mouth Marketing

Secrets of Word-of-mouth Marketing
Author :
Publisher : AMACOM Div American Mgmt Assn
Total Pages : 273
Release :
ISBN-10 : 9780814416686
ISBN-13 : 0814416683
Rating : 4/5 (683 Downloads)

Book Synopsis Secrets of Word-of-mouth Marketing by : George Silverman

Download or read book Secrets of Word-of-mouth Marketing written by George Silverman and published by AMACOM Div American Mgmt Assn. This book was released on 2011 with total page 273 pages. Available in PDF, EPUB and Kindle. Book excerpt: Positive word of mouth accelerates sales like nothing else. But it doesn't just happen by chance.


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Word-of-Mouth Marketing, WOMM as it is commonly known, is the least expensive form of advertising and often the most effective. People believe what their friend