Download or read book Risk Taking and Information Handling in Consumer Behavior written by Donald F. Cox and published by . This book was released on 1967 with total page 696 pages. Available in PDF, EPUB and Kindle. Book excerpt: Composite work comprising a textbook on marketing research methodology in respect of consumer behaviour and of other psychological aspects of consumption, with particular reference to the USA - covers publicity and mass media techniques in respect of specific consumer goods. Bibliography pp. 641 to 667.