Download or read book Rhetoric: A Very Short Introduction written by Richard Toye and published by Oxford University Press. This book was released on 2013-03-28 with total page 137 pages. Available in PDF, EPUB and Kindle. Book excerpt: Society's attitudes to rhetoric are often very negative. Here, Richard Toye provides an engaging, historically informed introduction to rhetoric, from Ancient Greece to the present day. Wide-ranging in its scope, this Very Short Introduction is the essential starting point for understanding the art of persuasion.