Rethinking the Media Audience

Rethinking the Media Audience
Author :
Publisher : SAGE Publications Limited
Total Pages : 228
Release :
ISBN-10 : UCSC:32106016571892
ISBN-13 :
Rating : 4/5 ( Downloads)
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Book Synopsis Rethinking the Media Audience by : Pertti Alasuutari

Download or read book Rethinking the Media Audience written by Pertti Alasuutari and published by SAGE Publications Limited. This book was released on 1999-10-19 with total page 228 pages. Available in PDF, EPUB and Kindle. Book excerpt: 'Rethinking the Media Audience' is an investigation of whether existing models of media reception and audience ethnography can account for contemporary participation and ubiquitous engagement in media culture.


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