As Place Branding has become a widely established but contested practice, there is a dire need to rethink its theoretical foundations and its contribution to de

As Place Branding has become a widely established but contested practice, there is a dire need to rethink its theoretical foundations and its contribution to de

This compendium offers a textured historical and comparative examination of the significance of locality or "place," and the role of urban representations and s

The spread of newly 'invented' places, such as theme parks, shopping malls and revamped historic areas, necessitates a redefinition of the concept of 'place' fr

Ray Oldenburg’s concept of third place is re-visited in this book through contemporary approaches and new examples of third places. Third place is not your ho