Resurgence: The Four Stages of Market-Focused Reinvention

Resurgence: The Four Stages of Market-Focused Reinvention
Author :
Publisher : St. Martin's Press
Total Pages : 258
Release :
ISBN-10 : 9781137437600
ISBN-13 : 113743760X
Rating : 4/5 (60X Downloads)

Book Synopsis Resurgence: The Four Stages of Market-Focused Reinvention by : Gregory S. Carpenter

Download or read book Resurgence: The Four Stages of Market-Focused Reinvention written by Gregory S. Carpenter and published by St. Martin's Press. This book was released on 2014-02-18 with total page 258 pages. Available in PDF, EPUB and Kindle. Book excerpt: Based on a multi-year study with several large companies, Resurgence reveals how some of the most interesting and notable brands in the world have managed to stage remarkably successful comebacks following periods of decline. The core of this book is a smart, simple four-part framework for reinvention, plus compelling advice distilled for general business readers. Yet,it also features fascinating, insider accounts of the change process, with stories from a core group of leaders at companies such as Motorola, Alberto Culver, Harley-Davidson, and others, as they considered the question: How do we reinvent a firm that does not recognize the need for radical change? Three top marketing experts bring a compelling wealth of experience and knowledge to the forefront as they were granted extensive access to the executives at these companies and track how each of these organizations look dramatically different as a result of its changed efforts.


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