Download or read book Research Perspectives on Social Media Influencers and Brand Communication written by Brandi Watkins and published by Lexington Books. This book was released on 2020-11-15 with total page 212 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book examines social media influencers as brand communicators. Each chapter represents a unique theoretical and methodological approach to examining the emergence of the growing legitimacy of influencer brand communication from a variety of perspectives and contexts.