Research Handbook on Export Marketing

Research Handbook on Export Marketing
Author :
Publisher : Edward Elgar Publishing
Total Pages : 449
Release :
ISBN-10 : 9781781954393
ISBN-13 : 1781954399
Rating : 4/5 (399 Downloads)
GET BOOK
Book Synopsis Research Handbook on Export Marketing by : Craig C. Julian

Download or read book Research Handbook on Export Marketing written by Craig C. Julian and published by Edward Elgar Publishing. This book was released on 2014-12-31 with total page 449 pages. Available in PDF, EPUB and Kindle. Book excerpt: The Research Handbook on Export Marketing profiles the main theoretical frameworks used in export marketing, the contingency approach; the eclectic paradigm; industrial organization approach; resource-based view and relational exchange theory. Through


Research Handbook on Export Marketing Related Books

Research Handbook on Export Marketing
Language: en
Pages: 449

Research Handbook on Export Marketing

Authors: Craig C. Julian
Categories: Business & Economics
Type: BOOK - Published: 2014-12-31 - Publisher: Edward Elgar Publishing

GET EBOOK

The Research Handbook on Export Marketing profiles the main theoretical frameworks used in export marketing, the contingency approach; the eclectic paradigm; in
The Handbook of Marketing Research
Language: en
Pages: 721

The Handbook of Marketing Research

Authors: Rajiv Grover
Categories: Business & Economics
Type: BOOK - Published: 2006-06-23 - Publisher: SAGE

GET EBOOK

The Handbook of Marketing Research comprehensively explores the approaches for delivering market insights for fact-based decision making in a market-oriented fi
Handbook of Research in International Marketing
Language: en
Pages: 433

Handbook of Research in International Marketing

Authors: Subhash C. Jain
Categories: Business & Economics
Type: BOOK - Published: 2011 - Publisher: Edward Elgar Publishing

GET EBOOK

The global expansion of business has generated a tremendous interest among scholars, but there remains a strong need for theoretical insights into conducting ma
Handbook of Research on Decision-Making Techniques in Financial Marketing
Language: en
Pages: 646

Handbook of Research on Decision-Making Techniques in Financial Marketing

Authors: Dinçer, Hasan
Categories: Business & Economics
Type: BOOK - Published: 2019-12-27 - Publisher: IGI Global

GET EBOOK

Consumer needs and demands are constantly changing. Because of this, marketing science and finance have their own concepts and theoretical backgrounds for evalu
Market Research Handbook
Language: en
Pages: 654

Market Research Handbook

Authors: ESOMAR
Categories: Business & Economics
Type: BOOK - Published: 2008-04-30 - Publisher: John Wiley & Sons

GET EBOOK

The fifth edition of what was formerly know as The ESOMAR Handbook of Market and Opinion Research has been completely revised to reflect the latest approaches i