Research Handbook on Export Marketing

Research Handbook on Export Marketing
Author :
Publisher : Edward Elgar Publishing
Total Pages : 449
Release :
ISBN-10 : 9781781954393
ISBN-13 : 1781954399
Rating : 4/5 (399 Downloads)
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Book Synopsis Research Handbook on Export Marketing by : Craig C. Julian

Download or read book Research Handbook on Export Marketing written by Craig C. Julian and published by Edward Elgar Publishing. This book was released on 2014-12-31 with total page 449 pages. Available in PDF, EPUB and Kindle. Book excerpt: The Research Handbook on Export Marketing profiles the main theoretical frameworks used in export marketing, the contingency approach; the eclectic paradigm; industrial organization approach; resource-based view and relational exchange theory. Through


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