Download or read book Really Good Packaging Explained written by Rob Wallace and published by Rockport Publishers. This book was released on 2009-09-01 with total page 273 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book, the second in the series following Really Good Logos Explained, addresses the elements of effective packaging vs. packages that aren’t successful and what makes a particular design more powerful or attention-getting than others.Four well respected design professionals—each of whom will specialize in the area of product packaging—evaluate the 300+ design examples in the book. Each author provides specific and to-the-point observations and critiques.