The field of marketing and management has undergone immense changes over the past decade. These dynamic changes are driving an increasing need for data analysis

Quantitative marketing has been gaining importance during the last decade. This is indicated by the growing number of model- and method-oriented studies publish

This book is about how models can be developed to represent demand and supply on markets, where the emphasis is on demand models. Its primary focus is on models

This book presents the most important and practically relevant quantitative models for marketing research. Each model includes a demonstration of the mechanics

The field of marketing and management has undergone immense changes over the past decade. These dynamic changes are driving an increasing need for data analysis