Psychological Reactance: A Theory of Freedom and Control provides information pertinent to the fundamental aspects of reactance theory. This book discusses a nu

This timely and applied textbook brings together leading scientists to illustrate how key theories and concepts in social psychology help to predict and explain

An authoritative survey of different contexts, methodologies, and theories of applied communication The field of Applied Communication Research (ACR) has made s

If you want to motivate your employees to be more productive, convince your customers to use more of your products and services, encourage a loved one to engage