The Rise and Spread of Advertising, Public Relations, Marketing and Branding.

The rapid growth of promotional material through the internet, social media, and entertainment culture has created consumers who are seeking out their own infor

"This edited volume seeks to redress the lack of scholarly work that takes promotion seriously as a form of social, cultural, political, and economic exchange.

This book argues that we are witnessing the emergence of ‘commercial democracy’ in which public relations, promotional culture and the media play a new, cen