Promoting Fashion

Promoting Fashion
Author :
Publisher : Laurence King Publishing
Total Pages : 388
Release :
ISBN-10 : 9781529429947
ISBN-13 : 1529429943
Rating : 4/5 (943 Downloads)

Book Synopsis Promoting Fashion by : Barbara Graham

Download or read book Promoting Fashion written by Barbara Graham and published by Laurence King Publishing. This book was released on 2022-12-22 with total page 388 pages. Available in PDF, EPUB and Kindle. Book excerpt: The marketing and promotion of fashion is entering a fast-moving and challenging phase. This book shows how to appeal to the consumer and communicate the brand message. Advertising campaigns, both offline and online, are discussed, together with the existing and new methods of PR and promotion. Individual chapters then look at social media, e-commerce and online fashion retail, personal selling and offline fashion retail, direct marketing, fashion shows and sales promotions, plus costing a campaign. These are supported by case studies and interviews with leading professionals.


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