Many small business owners are trapped by industry pricing and market misconceptions, when they could be compensated for the true value of the product or servic

The practical guide to using pricing and profitability management to build a better business A comprehensive reference for any business professional looking to

Pricing is one of the largest levers companies have for improving profits, yet B2B companies so often under-invest in pricing. This book provides simplified, pr

The world’s foremost expert on pricing strategy shows how this mysterious process works and how to maximize value through pricing to company and customer. In

Bei der Festlegung eines Produktpreises gibt es drei Möglichkeiten. Wird der Preis zu hoch angesetzt, verkauft sich das Produkt schlecht; wird er zu niedrig an