Data, technology and insights have forever changed the public relations and corporate communications function. Failure to adapt is more a matter of willingness

Using dozens of case studies from well-known companies such as General Electric, FedEx, Procter & Gamble, Merck, Boeing, and Intel, Delahaye president and publi

In an era of fake news and diminishing trust, it’s time to ask exactly what our future in public relations will be. Aimed primarily at communications manageme

Launch effective real-time communications to win in today's always-on world Gone are the days when you could plan out your marketing and public relations progra

This title, by social marketing pioneer Deirdre Breakenridge, teaches and demonstrates the eight new skills and mindsets PR/marketing pros need to build brands