Polling and the Public

Polling and the Public
Author :
Publisher : CQ Press
Total Pages : 367
Release :
ISBN-10 : 9781483324074
ISBN-13 : 1483324079
Rating : 4/5 (079 Downloads)

Book Synopsis Polling and the Public by : Herb Asher

Download or read book Polling and the Public written by Herb Asher and published by CQ Press. This book was released on 2016-07-13 with total page 367 pages. Available in PDF, EPUB and Kindle. Book excerpt: Polling and the Public helps readers become savvy consumers of public opinion polls, offering solid grounding on how the media cover them, their use in campaigns and elections, and their interpretation. This trusted, brief guide by Herb Asher also provides a non-technical explanation of the methodology of polling so that students become informed participants in political discourse. Fully updated with new data and scholarship, the Ninth Edition examines recent elections and the use and misuse of polls in campaigns, and delivers new coverage of web-based and smartphone polling.


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