Planning and Managing Public Relations Campaigns

Planning and Managing Public Relations Campaigns
Author :
Publisher :
Total Pages : 0
Release :
ISBN-10 : 0749468734
ISBN-13 : 9780749468736
Rating : 4/5 (736 Downloads)

Book Synopsis Planning and Managing Public Relations Campaigns by : Anne Gregory

Download or read book Planning and Managing Public Relations Campaigns written by Anne Gregory and published by . This book was released on 2015 with total page 0 pages. Available in PDF, EPUB and Kindle. Book excerpt: Getting a public relations campaign or program off the ground can seem an overwhelming task. But, as with any project, the secret of success lies in good planning and effective management. This fully updated fourth edition of "Planning and Managing Public Relations Campaigns" provides a revised and more dynamic 12-step planning modelto help all practitioners implement and run a campaign. With new coverage of key social media developments and using new case studies, Anne Gregory covers vital topics including: the role of PRin organizations; the importance of context; research and analysis; communication theory; setting objectives; publics and content; strategy and tactics; timescales and resources; evaluation and review.


Planning and Managing Public Relations Campaigns Related Books

Planning and Managing Public Relations Campaigns
Language: en
Pages: 0
Authors: Anne Gregory
Categories: BUSINESS & ECONOMICS / Advertising & Promotion
Type: BOOK - Published: 2015 - Publisher:

GET EBOOK

Getting a public relations campaign or program off the ground can seem an overwhelming task. But, as with any project, the secret of success lies in good planni
Planning and Managing Public Relations Campaigns
Language: en
Pages: 196
Authors: Anne Gregory
Categories: Business & Economics
Type: BOOK - Published: 2000 - Publisher: Kogan Page Publishers

GET EBOOK

Praise and Reviews `Practical and easy to read...takes the reader step by step through each crucial stage of a campaign, covering all the vital areas`SCOTTISH I
Planning and Managing Public Relations Campaigns
Language: en
Pages: 200
Authors: Anne Gregory
Categories: Business & Economics
Type: BOOK - Published: 2010-06-03 - Publisher: Kogan Page Publishers

GET EBOOK

Getting a public relations campaign or programme off the ground can seem an overwhelming task. But, as with any project, the secret of success lies in good plan
Strategic Public Relations Management
Language: en
Pages: 428
Authors: Erica Weintraub Austin
Categories: Business & Economics
Type: BOOK - Published: 2006-11-06 - Publisher: Routledge

GET EBOOK

Helps readers move from a tactical public-relations approach to a strategic management style. This book demonstrates skillful use of research and planning techn
Strategic Public Relations Leadership
Language: en
Pages: 186
Authors: Anne Gregory
Categories: Business & Economics
Type: BOOK - Published: 2022-07-22 - Publisher: Taylor & Francis

GET EBOOK

Public relations professionals are operating in an increasingly challenging and complex environment. Pressures from outside the organisation include new account