Pharmaceutical Product Branding Strategies

Pharmaceutical Product Branding Strategies
Author :
Publisher : CRC Press
Total Pages : 314
Release :
ISBN-10 : 9781000687613
ISBN-13 : 1000687619
Rating : 4/5 (619 Downloads)

Book Synopsis Pharmaceutical Product Branding Strategies by : Mark Paich

Download or read book Pharmaceutical Product Branding Strategies written by Mark Paich and published by CRC Press. This book was released on 2009-03-02 with total page 314 pages. Available in PDF, EPUB and Kindle. Book excerpt: This updated Second Edition details how marketers, forecasters, and brand planners can achieve optimal success by building internally consistent simulation models to project future behavior of patients, physicians, and R&D processes. By introducing the reader to the complexities facing many pharmaceutical firms, specifically issue


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