By the end of this book you are going to be part of an exclusive group. The skill-sets you are about to learn will help you become one of a select few who can,

What is persuasion? How is it maintained? How is it practised and applied? Offering a unique blend of theory, research and application, this volume deftly answe

Vienna, 1909. When the celebrated actor Eugen Bischoff is found dead in his garden pavilion, suspicion falls immediately on Baron von Yosch, a well-to-do army o

This unique book is a major contribution to the literature on persuasion in communication, and on doctor-patient communication, in particular. Written by a phys