According to New Syllabus of Various Universities of UP State and Uttarakhand State for B. B. A Classes, also very helpful for the students preparing for variou

1. Introduction to Marketing : Nature, Scope and Importance, 2. Care Concepts of Marketing, 3. Marketing Environment, 4. Market Segmentation, 5. Targeting, Posi

1. Concept, Nature and Scope of Organisational Behaviour, 2. Organisational Goals, 3. Organisational Behaviour Models, 4. Individual Behaviour, 5. Personality,

1. Business : Concept, Meaning, Definition, Classification,Functions and Objectives, 2. Promotion of a New Business, 3. Forms of Business Organisations : Sole P