E-Retailing Challenges and Opportunities in the Global Marketplace

E-Retailing Challenges and Opportunities in the Global Marketplace
Author :
Publisher : IGI Global
Total Pages : 385
Release :
ISBN-10 : 9781466699229
ISBN-13 : 1466699221
Rating : 4/5 (221 Downloads)

Book Synopsis E-Retailing Challenges and Opportunities in the Global Marketplace by : Dixit, Shailja

Download or read book E-Retailing Challenges and Opportunities in the Global Marketplace written by Dixit, Shailja and published by IGI Global. This book was released on 2016-02-26 with total page 385 pages. Available in PDF, EPUB and Kindle. Book excerpt: The internet has become a flexible platform upon which global retail brands can expand and grow. With a greater emphasis on and opportunity for new market opportunities in the digital sphere, the global retail market is undergoing an era of rapid transformation as new web-based retail models emerge to meet the needs of the modern consumer. E-Retailing Challenges and Opportunities in the Global Marketplace explores the transformations occuring in the virtual marketplace as consumer needs and expectations shift to the new age of online shopping. Emphasizing the difficulties business professionals face in the digital age in addition to opportunities for market growth and new product development, this publication is a critical reference source for business professionals, product strategists, web managers, IT specialists, and graduate-level students in the fields of business, retail management, and advertising.


E-Retailing Challenges and Opportunities in the Global Marketplace Related Books

E-Retailing Challenges and Opportunities in the Global Marketplace
Language: en
Pages: 385
Authors: Dixit, Shailja
Categories: Business & Economics
Type: BOOK - Published: 2016-02-26 - Publisher: IGI Global

GET EBOOK

The internet has become a flexible platform upon which global retail brands can expand and grow. With a greater emphasis on and opportunity for new market oppor
Winning in Emerging Markets
Language: en
Pages: 261
Authors: Tarun Khanna
Categories: Business & Economics
Type: BOOK - Published: 2010-04-28 - Publisher: Harvard Business Press

GET EBOOK

The best way to select emerging markets to exploit is to evaluate their size or growth potential, right? Not according to Krishna Palepu and Tarun Khanna. In Wi
Doing Business in Emerging Markets
Language: en
Pages: 322
Authors: S. Tamer Cavusgil
Categories: Business & Economics
Type: BOOK - Published: 2002 - Publisher: SAGE

GET EBOOK

Doing Business in Emerging Markets: Entry and Negotiation Strategies is an authoritative and timely guide for executives who are contemplating business in these
Ethical Business Cultures in Emerging Markets
Language: en
Pages: 343
Authors: Douglas Jondle
Categories: Business & Economics
Type: BOOK - Published: 2017-10-26 - Publisher: Cambridge University Press

GET EBOOK

Previous research on corporate cultures and ethical business cultures has focused almost exclusively on studies of multinational corporations from a handful of
Emerging Business Opportunities in Africa: Market Entry, Competitive Strategy, and the Promotion of Foreign Direct Investments
Language: en
Pages: 391
Authors: Gekonge, Christopher O.
Categories: Business & Economics
Type: BOOK - Published: 2013-09-30 - Publisher: IGI Global

GET EBOOK

Despite its often mismanaged economy, Africa remains the third largest continent in land mass and population. It continues to offer unexploited business opportu