Download or read book Only at Comic-Con written by Erin Hanna and published by Rutgers University Press. This book was released on 2019-12-13 with total page 301 pages. Available in PDF, EPUB and Kindle. Book excerpt: Only at Comic-Con examines the relationship between exclusivity and the proliferation of media industry promotion at the San Diego Comic-Con, from the convention's founding in 1970 to its current status as a destination for hundreds of thousands of pop culture fans and a hub of Hollywood hype and buzz.