Download or read book Online Fundraising Essentials written by Scott C. Stevenson and published by Jossey-Bass. This book was released on 2013-02-11 with total page 0 pages. Available in PDF, EPUB and Kindle. Book excerpt: Originally published by Stevenson, Inc., this practical resource provides nonprofit organizations and professionals with strategies for generating more online contributions and leveraging websites for fundraising. It is filled with ways to engage visitors, communicate with donors, and add interactivity, revenue-generating online events and funding opportunities to an organization’s website. Important topics covered include: Integrating fundraising into websites Social media Building lists Online tools Online donor engagement Blogs Online events Online surveys Online giving Attracting prospective donors Community building Please note that some content featured in the original version of this title has been removed in this published version due to permissions issues.