Download or read book Now is Too Late written by Gerald R. Baron and published by FT Press. This book was released on 2003 with total page 374 pages. Available in PDF, EPUB and Kindle. Book excerpt: Baron shows executives and PR professionals precisely how the rules have changed and why public discourse has turned so ugly. Next, he offers a roadmap for defending oneself. Discover how to build reputation equity in today's environment; how to survive the maelstrom through clear thinking and strategy; and how to recover a reputation in the aftermath of a PR crisis.