New Product Forecasting

New Product Forecasting
Author :
Publisher : Routledge
Total Pages : 177
Release :
ISBN-10 : 9781317463887
ISBN-13 : 1317463889
Rating : 4/5 (889 Downloads)

Book Synopsis New Product Forecasting by : Kenneth B. Kahn

Download or read book New Product Forecasting written by Kenneth B. Kahn and published by Routledge. This book was released on 2014-12-18 with total page 177 pages. Available in PDF, EPUB and Kindle. Book excerpt: Concise and jargon free, this is a one-step primer on the tools and techniques of forecasting new product development. Equally useful for students and professionals, the book is generously illustrated, and features numerous current real-world industry cases and examples. Part I covers the basic foundations and processes of new product forecasting, and links forecasting to the broader processes of new product development and sales and operations planning. Part II includes detailed, step-by-step techniques of new product forecasting, from judgmental techniques to regression analysis. Each chapter in this section begins with the most basic techniques, then progresses to more advanced levels. Part III addresses managerial considerations of new product forecasting, including postlaunch issues such as cannibalization and supercession. The final chapter presents an important set of industry best practices and benchmarks.


New Product Forecasting Related Books

New Product Forecasting
Language: en
Pages: 177
Authors: Kenneth B. Kahn
Categories: Business & Economics
Type: BOOK - Published: 2014-12-18 - Publisher: Routledge

GET EBOOK

Concise and jargon free, this is a one-step primer on the tools and techniques of forecasting new product development. Equally useful for students and professio
Forecasting for the Pharmaceutical Industry
Language: en
Pages: 323
Authors: Arthur G. Cook
Categories: Business & Economics
Type: BOOK - Published: 2016-03-03 - Publisher: CRC Press

GET EBOOK

Forecasting for the Pharmaceutical Industry is a definitive guide for forecasters as well as the multitude of decision makers and executives who rely on forecas
New Product Development
Language: en
Pages: 376
Authors: Robert J. Thomas
Categories: Business & Economics
Type: BOOK - Published: 1993-11-08 - Publisher: John Wiley & Sons

GET EBOOK

Introducing the first of a new line of Portable MBA books focusing on specific subjects vital in today's business circles. Managers learn how to maintain a firm
Demand-Driven Forecasting
Language: en
Pages: 335
Authors: Charles W. Chase
Categories: Business & Economics
Type: BOOK - Published: 2009-07-23 - Publisher: John Wiley & Sons

GET EBOOK

Praise for Demand-Driven Forecasting A Structured Approach to Forecasting "There are authors of advanced forecasting books who take an academic approach to expl
Forecasting: principles and practice
Language: en
Pages: 380
Authors: Rob J Hyndman
Categories: Business & Economics
Type: BOOK - Published: 2018-05-08 - Publisher: OTexts

GET EBOOK

Forecasting is required in many situations. Stocking an inventory may require forecasts of demand months in advance. Telecommunication routing requires traffic