During the past decade, the media landscape and the coverage of sports events have changed fundamentally. Sports fans can consume the sports content of their ch

New media technologies have become a central part of the sports media landscape. Sports fans use new media to watch games, discuss sports transactions, form fan

This book is about how new media, and in particular, digital and social media, has changed the world of sports forever. The way fans receive information, commun

Since the first edition of this text, sport management programs have grown tremendously. This thoroughly revised and updated edition offers a superb analysis of