New Media and Public Relations

New Media and Public Relations
Author :
Publisher : Peter Lang
Total Pages : 492
Release :
ISBN-10 : 0820488011
ISBN-13 : 9780820488011
Rating : 4/5 (011 Downloads)

Book Synopsis New Media and Public Relations by : Sandra C. Duhé

Download or read book New Media and Public Relations written by Sandra C. Duhé and published by Peter Lang. This book was released on 2007 with total page 492 pages. Available in PDF, EPUB and Kindle. Book excerpt: From Web sites to wikis, from podcasts to blogs, Internet-based communication technologies are changing the way today's public relations campaigns are conceived and carried out. New Media and Public Relations charts this exciting new territory with real-life case studies that explore some of the ways new media practices challenge and expand conventional thinking in public relations. This comprehensive new volume charts the leading edge of public relations research, drawing on insights from both scholars and practitioners to question outdated models, discuss emerging trends, and provide numerous examples of how organizations navigate the uncertainties of building mediated relationships. Global in scope and exploratory in nature, New Media and Public Relations is an indispensable reference for contemporary research and practice in the field, and essential reading for undergraduate and graduate students in public relations and mediated communication.


New Media and Public Relations Related Books

New Media and Public Relations
Language: en
Pages: 492
Authors: Sandra C. Duhé
Categories: Business & Economics
Type: BOOK - Published: 2007 - Publisher: Peter Lang

GET EBOOK

From Web sites to wikis, from podcasts to blogs, Internet-based communication technologies are changing the way today's public relations campaigns are conceived
Social Media and Public Relations
Language: en
Pages: 177
Authors: Deirdre Breakenridge
Categories: Business & Economics
Type: BOOK - Published: 2012 - Publisher: Pearson Education

GET EBOOK

This title, by social marketing pioneer Deirdre Breakenridge, teaches and demonstrates the eight new skills and mindsets PR/marketing pros need to build brands
Social Media and Public Relations
Language: en
Pages: 234
Authors: Judy Motion
Categories: Business & Economics
Type: BOOK - Published: 2015-11-19 - Publisher: Routledge

GET EBOOK

Social media is having a profound, but not yet fully understood impact on public relations. In the 24/7 world of perpetually connected publics, will public rela
Journalism and PR
Language: en
Pages: 152
Authors: John Lloyd
Categories: Social Science
Type: BOOK - Published: 2014-11-18 - Publisher: Bloomsbury Publishing

GET EBOOK

Public relations and journalism have had a difficult relationship for over a century, characterised by mutual dependence and - often - mutual distrust. The two
Handbook of Research on New Media Applications in Public Relations and Advertising
Language: en
Pages: 572
Authors: Esiyok, Elif
Categories: Business & Economics
Type: BOOK - Published: 2020-08-07 - Publisher: IGI Global

GET EBOOK

As competition between companies increases, the need for effective public relations and advertising campaigns becomes imperative to the success of the business.