About the Second Edition:" a clear and thorough understanding of how the industry as a whole competes, succeeds, and in some instances fails to bring new produc

Explains the basics of food technology and new product development from initial planning through formulation, market research, manufacturing and product launchC

Product development, from refining an established product range to developing completely new products, is the lifeblood of the food industry. It is, however, a

Written primarily for directors and managers of food design and development, food scientists, technologists, and product developers, this book explains all the

Today's rapidly evolving consumer frequently changes eating habits, tastes, and diet. Therefore, to secure financial solvency, food and beverage companies must